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Giving direction to clients' websites

The Paulsmeier Inc. Group

Project 2004

New homepage design

http://www.paulsmeierincgroup.com/

Overview

The Paulsmeier Inc. Group is a leading global venture capital development and investment group.

The Paulsmeier Inc. Group’s history begins in Africa in 1981, with ten members founding Professional Investors Group. Speculating in and structuring mining and commodity trading transactions, the founders had joined forces in order to share their expertise, venture capital and resources. While their business remained autonomous, individual and financial growth was hugely accelerated.

Scope

Design a fresh new corporate"look and feel" while keeping the current corporate branding in mind. The design would primarily be target at the corporate and investor markets. The challenge was to show the diversity of Paulsmeier Inc. Group as soon as users would arrive at the homepage, without having to browse the site.

This project was done in conjunction with Synergy Corporate Technologies.

Key requirements

  • Design two differently styled homepage layouts.
  • Design effective navigation and menu structures.
  • Help categorize information into hierarchy structures.
  • Produce extra layout designs for the Press Room, Chairmen's Message, Downloads, Members Area and other related sections.
  • Deliver jpg mock-ups for approval.
  • Complete all designs and finals within 9 days.
  • Advise and support client on other design related issues.
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